Friday, May 25, 2012

Why Market research is something you should use

By Abel Pardo


Market research is the new tool for internet marketing consultants, or not so new. One of the main issues faced by a Web Selling Advisor is a lack of information and shortage of planning and a result you will find large blunders frequently happen with serious results for the work that has to be developed. You must identify needed Markets, especially when organizing a Digital Marketing Plan or Social Media.

These reasons are valid both for those working in web development, S.E.O, Pay per click or in any branch of Web Marketing specifically or generally.



You should have a Market Research



We should always know what type of client we are going, and also how to sell something you must first know the demand. To know our competitors will let us know how we play division, so market research is more than interesting, a need.

If you don't know the elements of the promoting mix - product, price, placement and promotion- you can't change them, and there's where you can act.

The macro environment can not be varied, so market research will help you in this field. By the way, it's well known that Micro environment is just accountable for many failures because "I did not know it"; Market research shows you how to act .

Monitoring, controlling, selling

It's quite helpful for a market research to follow these steps:

- If we monitor and control product, price, distribution and promotion will exploit positive market conditions and fall precipitously when negative conditions.
- Without knowing the market we could find something we didn't expected.
- If you do not know the company's competitive situation can hardly improve, Our competitors do make market analysis

Internet Marketing is a science, and by the way, marketing research has its own rules and its own "way of life". This is the key for Online Marketing.




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