Local SEO gives businesses a chance to increase their online visibility within their local markets. It can be helpful for small or medium sized businesses who operate in a traditional brick and mortar location and market to local customers. Companies that want to kickstart growth, draw in new customers, or one up competitors should consider using local SEO because it can produce beneficial results.
Local SEO is typically used to increase a business' online visibility. With local SEO, your business type or industry and your specific location is very important. Rather than just showing up on the main page of Google when you have optimized your business to rank highly in search engines, it is more likely to show up on Google Maps. This may sound less desirable, but it can actually be very helpful for local businesses. Google Maps provides more relevant results for Google users because it only shows businesses in their desired location- so your company is seen by a targeted group of potential customers who are more likely to visit your business. Not only is your business experiencing increased visibility, but it is gaining the visibility that you want.
The way that Google Maps lists various businesses also may help your business to benefit from its local SEO. Each business listing includes the company website, a phone number, an address, and shows where the business is located on a map. Right off the bat this provides potential customers with a lot of helpful information. It also has business reviews which the main page of Google does not have.
Reviews have a high value for any business and can aid you in creating a reputation online. Of course, this particular benefit comes with a price. Anyone can write anything- good or bad- about your business so monitor reviews closely. If someone posts a negative write-up about your business, respond in a dignified manner and attempt to remedy the situation. Good reviews can really help a business attract new customers, so it may be a good idea for business owners to request that their customers leave reviews online.
As the use of smartphones increases, Google Maps is becoming increasingly important because it is used by so many consumers on the go. These phones have built in navigation so that Google can give users relevant results based on what is closest to them. This helps to increase visibility.
Local SEO is typically used to increase a business' online visibility. With local SEO, your business type or industry and your specific location is very important. Rather than just showing up on the main page of Google when you have optimized your business to rank highly in search engines, it is more likely to show up on Google Maps. This may sound less desirable, but it can actually be very helpful for local businesses. Google Maps provides more relevant results for Google users because it only shows businesses in their desired location- so your company is seen by a targeted group of potential customers who are more likely to visit your business. Not only is your business experiencing increased visibility, but it is gaining the visibility that you want.
The way that Google Maps lists various businesses also may help your business to benefit from its local SEO. Each business listing includes the company website, a phone number, an address, and shows where the business is located on a map. Right off the bat this provides potential customers with a lot of helpful information. It also has business reviews which the main page of Google does not have.
Reviews have a high value for any business and can aid you in creating a reputation online. Of course, this particular benefit comes with a price. Anyone can write anything- good or bad- about your business so monitor reviews closely. If someone posts a negative write-up about your business, respond in a dignified manner and attempt to remedy the situation. Good reviews can really help a business attract new customers, so it may be a good idea for business owners to request that their customers leave reviews online.
As the use of smartphones increases, Google Maps is becoming increasingly important because it is used by so many consumers on the go. These phones have built in navigation so that Google can give users relevant results based on what is closest to them. This helps to increase visibility.
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