Wednesday, June 22, 2011

Reno SEO - Optimizing Your Website To Attract Customers

By Matt Fenison


When business owners are thinking about Reno search engine optimization, you may think that the easy key to success is going to magically happen if you put a few keywords on your website and hope for the best.

But, simply adding some keywords to your site and hoping for something great to happen is about as easy as hoping to win the lottery, with what seems like the same odds. If you do a search for one, or many of your prime keywords for your business, you will see many, many pages of your competitors. The key here, is to understand what the businesses are doing on page 1, Vs. the people on page 23 of the search results for Reno SEO.

The determining factors for Reno search engine rankings are easier to look at this way. You have "on-page" factors, and "off-page" factors that determine your search rankings. To put it simply, the on-page factors when doing Reno SEO is the information that are on your website, while the off-page factors are found outside of your site. You could look at it like this. The search engines look at your on-page factors as being what you think of yourself, and they see the off-page factors as being what the rest of the internet thinks of your site.

We can discuss the on-page factors first. You will need to determine what it is that people are typing in to the engines that is related to your business. When you have a few of these keywords, you need to add them to the various parts of your website, like the ALT Tags, title tag, meta tag and the body of the site. Doing this tells the search engines what you think of your site, and how they should categorize your content.

So, you now have your Reno SEO all done with your on-page factors in mind, so you should see an increase in traffic and ranking. Well, not so fast. The off-page factors come into play now, and those factors include the incoming links to your website from other sites, in quality and to some extent quantity. Sites with authority that link to you show the search engines that your site is "trustworthy", which makes it rank higher. Links are what the entire web is about, and you have to have quality links coming into your site.

A quality backlink, is simply a link back to your site from another site that has optimized text called "anchor text". This is simply the clickable keywords that you are trying to get a search ranking for. Quality backlinks can come from many sources, including submitting your site to authority directories like Yahoo, DMOZ.org and many others. If you have a friend with a similar type of business, ask them to link to your site, as this is a really simple thing to do. You can also find a SEO Reno professional who can fully optimize your website, and get you those backlinks that will help your rankings with link building strategies.




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