Can Link Baiting Work in Social Media?

I was catching up on various conversion strategies the other day, and I found this fantastic interview about link baiting. Have you heard of link baiting? It's not new. It is very simple. You create some content with the intention of others linking to your new content. It works best if it's something with a hot buzz to it. Maybe a hot new product, or the latest breaking news in your niche. Perhaps it's a really whacky video or audio. Link baiting has been done for years, but

Link Baiting