PageRank, we all heard about it, it is googles famous algorithm that plans where pages rank within its index. There are many factors taken into consideration when deciding on where a site ranks, however one of the main factors is related to how your site fits in on the web's link graph.
In order to rank higher on Google you need to engage in off page search engine optimisation, ensuring you have the best possible links pointing back to your site. There are many things that we can choose from our environment. It is true that you should be looking to create links from authority sites, sites that are relevant to the content on your pages. There are however a few myths that we need to get around before fully implementing out SEO strategy.
Many say that a link is only worth acquiring if it is from a page which already has been awarded some page rank, in fact many would say the higher the page rank the better. This is a shallow link building mindset as there is so much more you need to think about.
If a link came from a relevant page or website, it is fine regardless of how much page rank the linking page owned. The relevant link will submit relevance to your page and serve you more, to aid you in your search for selected key word phrases. Another aspect to think about is domain authority. Some page do not have page rank, however, question asked, is the domain a reliable authority? Therefore, you will still need acquiring a link.
If you have a link from a high page rank page that has no importance, it will have a contribution for your SEO campaign in general. SEO is concerned about ranking for key words, all things you do must be oriented at doing your pages much more important to the key words you are targeting. This is why anchoring your back links correctly is vital to your overall success. Where possible you should be creating back links using your target keywords, this will not always be possible but where it is, get it done.
A huge linking myth is that directories and article marketing are a waste of time. A lot of web masters are convinced that this is due to the reason that the written articles are posted on lower page rank pages. This is untrue, always keep in mind that when you trade an article, you are permitted to generate a targeted page title, targeted content and a targeted anchor text, absolutely worth the time of placing an article in one. Not only this but a lot of article directories have huge amounts of domain authority therefore a link from this sort of domain will build your sites trust on Google.
The main things to look for in a link are page rank, domain authority, relevance and anchor text. The link will be worth the sacrifice although you can only attend to one of these factors.
In order to rank higher on Google you need to engage in off page search engine optimisation, ensuring you have the best possible links pointing back to your site. There are many things that we can choose from our environment. It is true that you should be looking to create links from authority sites, sites that are relevant to the content on your pages. There are however a few myths that we need to get around before fully implementing out SEO strategy.
Many say that a link is only worth acquiring if it is from a page which already has been awarded some page rank, in fact many would say the higher the page rank the better. This is a shallow link building mindset as there is so much more you need to think about.
If a link came from a relevant page or website, it is fine regardless of how much page rank the linking page owned. The relevant link will submit relevance to your page and serve you more, to aid you in your search for selected key word phrases. Another aspect to think about is domain authority. Some page do not have page rank, however, question asked, is the domain a reliable authority? Therefore, you will still need acquiring a link.
If you have a link from a high page rank page that has no importance, it will have a contribution for your SEO campaign in general. SEO is concerned about ranking for key words, all things you do must be oriented at doing your pages much more important to the key words you are targeting. This is why anchoring your back links correctly is vital to your overall success. Where possible you should be creating back links using your target keywords, this will not always be possible but where it is, get it done.
A huge linking myth is that directories and article marketing are a waste of time. A lot of web masters are convinced that this is due to the reason that the written articles are posted on lower page rank pages. This is untrue, always keep in mind that when you trade an article, you are permitted to generate a targeted page title, targeted content and a targeted anchor text, absolutely worth the time of placing an article in one. Not only this but a lot of article directories have huge amounts of domain authority therefore a link from this sort of domain will build your sites trust on Google.
The main things to look for in a link are page rank, domain authority, relevance and anchor text. The link will be worth the sacrifice although you can only attend to one of these factors.
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