Thursday, October 14, 2010

A Few Good Promotional Techniques Which Allow New Enterprises To Acquire Sales Leads On A Shoestring.

By Nick Davison

Leaflet Distribution

A brilliant approach for gaining exposure in your local area could be to deliver leaflets promoting your services by hand to either houses or businesses in your local area. Which of the two you target would obviously depend upon whether you trade on a business to business foundation, or whether or not the general public are your target clients. Leaflets may be printed at home for a very small cost, and if you are on an almost none existent budget then this may be one of the very best methods to get a couple of sales. Generally the response rate isn't actually that great, but a sale is a sale, and if you happen to manage to put out a thousand or so flyer's then you have to be looking at gaining at least a few gross sales for your efforts.

If you have a bit more cash to spare you could contemplate getting some leaflets professionally printed, the price tag for a thousand flyer's in full color is typically somewhere around a hundred pounds, and obviously the more professional your flyer, the higher response it's prone to generate.

Cold Calling

A time honored and tried and tested method of gaining new business leads is cold calling, this method is not everyones cup of tea, the truth is most people totally hate doing it, but the bottom line is that it works. When you phone enough people, eventually you'll come across somebody who is fascinated about what you have to sell.

Buying databases of contacts that give you the name of a firms director and direct dial number could be expensive and in addition the cheaper varieties of those lists always appear to have been beaten to death by thousands of different companies who used them before you, to the point where you will find the call recipients have a "not another cold call" mind-set as soon as they pick up the phone, if you're going to buy a database of this kind then be very cautious about the place you source it and attempt to do a little bit of research into the company you are buying from before parting with any cash to make sure that the quality of their lists is worthy of the amount of money they're asking for.

On-line Advertising and marketing

Many new start businesses overlook the possible advantages that search engine optimization can present, many people simply seem to presume that they can't possibly achieve a first page listing on Google for search terms that will bring them new sales leads for the amount of funds they've available to spend on marketing. The truth is you'd be shocked just what can be achieved. Many SEO Company's will promote your website for 5 - 6 regionally targeted keywords for below a hundred pounds every month. This sort of marketing is highly focused and it's possible to reach thousands of individuals in your area who're actively looking to purchase the goods or services you're providing.

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