Thursday, May 17, 2012

Benefits Of Doing SEO Reporting For A Business

By Flora Vinson


The internet is among the most valuable resources that people use in business. It enables businesses to give information about their services to their prospective clients. Most businesses of today have websites where they offer information and carry out business transactions. SEO reporting is an important part of online business since it helps the business know the popularity of its website and therefore its effectiveness.

The activity generates several other reports that are compiled into one. The first is the link report. This gives a tally of total number of links on a site. It also gives the amount of traffic they generate to that site. They also have a reading for page ranking of the website the link is from.

The next is the rank report. This provides the analyzer with current ranking of keywords used for the site within search engines. This is an indication of the position the site will appear in the search results after a browser types in the keywords into the search field of a search engine.

There is also an optimization report. This is important in assessment of on-page optimization of the website based on the keywords used. It also provides a comparison to competitors based on keywords.

The information provided in these reports is very important to a business to expand its online presence. The management has to put in place policies to ensure that the business website is able to maintain a 1-2 page rank online. This increases the chances of people searching on search engines clicking the link that takes them to the site.

The business employees may lack the expertise needed to carry out SEO reporting. For such cases, the business has an option of hiring outsourcing companies that specialize in provision of these services. There are numerous companies on the market that businesses may hire.




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