Monday, September 24, 2018

Long Island SEO: 3 Purposes Of Implementing SSL Certificates

By Rob Sutter


An SSL certificate, for those that aren't in the know, is a form of security that many modern websites are designed with. Also known as a secure sockets layer, this has become one of the must-haves of web design. It's also imperative for those that are looking to make headway from a search engine optimization standpoint. For those that would like to learn more, here are 3 reasons Long Island SEO specialists recommend SSL certificates.

One of the reasons why the likes of www.fishbat.com recommend SSL certificates, and perhaps the most notable, is that they are designed to encrypt sensitive information that's given and exchanged. For example, if you are looking to make a purchase or preorder on a website, you want to make sure that it's built with an SSL certificate. You can find out if it by looking at the "https" prefix before the site's URL. If said prefix exists, the site is protected.

What about the trust of current and future customers, alike? When someone shops online, they will stick to the sites that they know best, mainly because of how reputable they know said sites to be. This is another purpose of implementing an SSL certificate: it can create trust that encourages shoppers to continue giving their business to certain outlets. Without it, this sense of trust will either be lacking or lost completely.

Finally, and perhaps most notably from an SEO standpoint, an SSL certificate stands the chance of increasing a site's visibility on search engines. Google and other such engines have given more visibility to sites that are secure, which is based on a variety of factors. Suffice to say, an SSL certificate contributes to this, which is why you see more of these sites on the first page than those without this level of protection. If SEO is your goal, this type of website security is a no-brainer.

If you're a website owner, an SSL certificate is paramount. It goes far beyond the boundaries of security, even though this is the primary focus, which is all the more reason to incorporate it. To install an SSL certificate, you can either contact your hosting company to complete the process or do it yourself. The latter is only recommended to those that are knowledgeable about websites in general, so please be mindful of this.




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