Digital media plays a major role in business. For proof of this, all you have to do is look at the importance of search engine optimization. Every top web design company knows that SEO strategies are needed, but keeping track of metrics matters just as much. For those that would like to ensure the effectiveness of their strategy, here are 4 vital metrics that you should keep track of. This will provide you with information that will keep you ranking in the future.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Depending on who you ask, this may be the most important SEO metric of all. There's no denying the fact that companies want to show up on Google, specifically for keywords that relate to them and will generate the most searches. If your SEO strategy is sound, ultimately rankings will improve. Not only will you see more clicks, but you may take a sense of pride in seeing your business being prominent online.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - You should also be mindful of how many people visit your site through search. This is what equates to traffic, which can result in awareness, leads, and sales alike. To say that this is an important statistic would be an understatement, as it can tell a business owner how well their site is performing. If traffic is either coming to a halt or decreasing, it could be related to the site, which should be looked into as early as possible.
Keyword Rankings - Depending on who you ask, this may be the most important SEO metric of all. There's no denying the fact that companies want to show up on Google, specifically for keywords that relate to them and will generate the most searches. If your SEO strategy is sound, ultimately rankings will improve. Not only will you see more clicks, but you may take a sense of pride in seeing your business being prominent online.
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