Tuesday, March 20, 2018

Long Island SEO & The Important Details Regarding Internal Linking

By Arthur Williams


It's been said that links are one of the most, if not the most, powerful tools for Long Island SEO. For this reason, it's important to obtain them from various sources in order to rank on different search engines. Internal linking is one of the best ways that it can be done, as it allows links to be built on specific domains, linking back to them in the process. Here are some of the most important details regarding internal linking that may influence you to be more proactive in this regard.

Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.

According to reputable names like www.fishbat.com, a solid internal linking strategy can help with rankings for various keywords. When you use a link with a particular anchor text, ideally what you'd like to show up for in search engine results, it will be able to increase your ranking for that very term. In short, it makes sense to link to yourself for this reason. Provided this isn't done in excess, it can make a considerable difference.

While the perks of internal linking are undeniable, it's equally important to know how it should be done. One of the most important rules is to include links that will have value, not only for you but those you're targeting. If you can't see a potential consumer clicking on an internal link, you'd be wise not to include it. This is a situation where you have to put yourself in the other person's shoes, so that you can make better decisions.

Quantity is worth noting when it comes to internal links, too. Did you know that if you include fewer links on a single page, the value of each will be greater? If you compare this rule to what it was years ago, you can see that there is a greater emphasis on quality instead of quantity. By including fewer links in creative ways, not only will your site's usability improve but you'll find yourself climbing in search engine results as well.




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