Saturday, September 23, 2017

The Do's & Don'ts Of Long Island SEO For Realtors

By Paula Hess


For those that are looking to buy homes or buildings, chances are that you will contact a realtor. They'll provide you with all the information you need and generally make the home buying process easier. In order for realtors to continually help clients, however, they must be easily found online. This is where Long Island SEO can come into the picture. The following do's and don'ts should be recognized, so that you can get the most out of said service as possible.

DO take advantage of social media networks. With so many forms of social media, it can be difficult to pinpoint which ones can yield the most SEO benefits. Fortunately, expertise from companies like fishbat can prove useful here. Facebook, Twitter and LinkedIn are only a few examples, but you'll soon realize that some will be more useful than others. No realtor should be without the power that social media provides.

DON'T forget to include keywords. Realtors should be aware of the importance that keywords hold in SEO, too. The best ones tend to be local, as they tend to be the ones that small businesses are searched for the most. For example, "real estate agent in Albany" or "Long Island realtor" might suit real estate specialists in New York well. Provided said keywords are incorporated into content well, their effectiveness will speak volumes.

DO retool your website so that it's better optimized. Did you know that web design plays a crucial role in SEO, too? If a realtor's site fails to perform at a certain level, there's a good chance that it won't rank highly. There are many factors that play into this, including speed and the quality of links. If your site isn't ranking, despite months of effort being put forth on the SEO front, it stands to reason that the site's lack of optimization is to blame.

DON'T forget that SEO is a long-term process. In other words, you're not going to see results overnight, no matter how much work you put into a single way. As a matter of fact, realtors are probably going to be working for months until visible returns are seen. With that said, it doesn't pay to become discouraged. If you remain patient and continue to work hard, you'll start to see just how much value SEO can provide.




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