Before starting off any SEO campaign it's important not only to try and do an effective keyword research to guarantee you are aiming for the suitable keywords that people actually use to do a search for your items or expert services.
Just what you also need to do is to produce an SEO competitive analysis. This will provide you with another excellent indication if the keywords you are focusing on might be of low levels of competition or too competitive and beginning with yet another keyword phrase might be a better choice for you.
You will find various factors that you should look into to manage to uncover the competitiveness of a particular keyword. Most SEO's worldwide use the number of competing sites that contain the same keyword on their websites as one of the earliest indicators.
If you are thinking how you may do that, the answer is very simple, you just have to type your keyword into Google search bar and place quotation marks all around it and then you will see all websites that use the same keyword on their site. Once you see a minimal quantity of search results, then it just suggests that there are several sites which are contending for that distinct keyword.
Nevertheless this estimate only lets you know how many websites might be focusing on the same keywords, yet what it doesn't tell you is how well they've optimised their web site.
All that really counts is the levels of competition within the first page of Google. This is where you will find your prime competitors and definitely, this is also exactly where you could earn cash.
You could obtain good results even though you are not the best SEO on the planet. What's more important is that you try hard to get a lot better than the web site that is currently leading on the first page of Google for a particular key-phrase.
To proceed a step further with your competitive analysis the next thing to look into would be your competitors backlink profile. Backlinks still are the leading SEO factor and thus are worthy of special attention.
You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. By doing so, you'll see what anchor text your rivals make use of and this can also be a great sign on what type of keywords they are focusing on.
Some other thing that has not change with time is: Size matters! Those huge web sites that include many indexed pages will surely trash those small people.
You can do a site-search on Google to learn how many indexed pages that your competitor possesses. Google can provide the actual quantity of pages they actually have within their index for that particular domain once you type site:domain.com into the search tab.
To help make things even much easier here at the Perth SEO Company we use a program called Market Samurai that can perform all of the above and even more with the push of a button.
Additionally, the program will reveal to you the amount of websites that use the keyword within the title tag, within the anchor text along with the amount of other relevant SEO specifics such as the PageRank or the total amount of referring websites and even the value of a particular keyword in accordance with Google Adwords costs per click.
Just what you also need to do is to produce an SEO competitive analysis. This will provide you with another excellent indication if the keywords you are focusing on might be of low levels of competition or too competitive and beginning with yet another keyword phrase might be a better choice for you.
You will find various factors that you should look into to manage to uncover the competitiveness of a particular keyword. Most SEO's worldwide use the number of competing sites that contain the same keyword on their websites as one of the earliest indicators.
If you are thinking how you may do that, the answer is very simple, you just have to type your keyword into Google search bar and place quotation marks all around it and then you will see all websites that use the same keyword on their site. Once you see a minimal quantity of search results, then it just suggests that there are several sites which are contending for that distinct keyword.
Nevertheless this estimate only lets you know how many websites might be focusing on the same keywords, yet what it doesn't tell you is how well they've optimised their web site.
All that really counts is the levels of competition within the first page of Google. This is where you will find your prime competitors and definitely, this is also exactly where you could earn cash.
You could obtain good results even though you are not the best SEO on the planet. What's more important is that you try hard to get a lot better than the web site that is currently leading on the first page of Google for a particular key-phrase.
To proceed a step further with your competitive analysis the next thing to look into would be your competitors backlink profile. Backlinks still are the leading SEO factor and thus are worthy of special attention.
You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. By doing so, you'll see what anchor text your rivals make use of and this can also be a great sign on what type of keywords they are focusing on.
Some other thing that has not change with time is: Size matters! Those huge web sites that include many indexed pages will surely trash those small people.
You can do a site-search on Google to learn how many indexed pages that your competitor possesses. Google can provide the actual quantity of pages they actually have within their index for that particular domain once you type site:domain.com into the search tab.
To help make things even much easier here at the Perth SEO Company we use a program called Market Samurai that can perform all of the above and even more with the push of a button.
Additionally, the program will reveal to you the amount of websites that use the keyword within the title tag, within the anchor text along with the amount of other relevant SEO specifics such as the PageRank or the total amount of referring websites and even the value of a particular keyword in accordance with Google Adwords costs per click.
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Want to learn the best ways to carry out an SEO competitive analysis? Read through this blog where you'll discover even more facts about analysing SEO competition.
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