Is Google planning to enforce a penalty for sites that are characterised by excessive optimisation? Yes.
At the recently concluded Google & Bing: Help Me Rank Better! session, Google's Matt Cutts, confirmed Google's campaign to discipline those that engage in over optimisation.
The revelation came out in the open when Matt responded to a stimulating query posed by one participant. The question bordered on these pointed thoughts: who wins the ranking wars when everybody is practically doing SEO? With the burgeoning population of optimisers and marketers generating optimised content, is it a bad idea to go against this flow? How can small and medium business entities compete with the reign of optimised-but-robbed-of-good-content websites that are ranked on the first page of Google?
Matt's answer to the query was pretty clear-cut. And his retort divulged Google's plan to impose a penalty for over optimised web sites in the coming months. This critical move to penalise acts of overly SEO, according to him, is part of the efforts to level the playing field between overly optimised sites versus content-based websites.
Matt's response diffused like wildfire. Optimisers, online marketers and entrepreneurs became cautious and worried about their site rankings. Now, everyone is out to validate the meaning of overly SEO.
Here are indicators that you're going beyond the normal and prescribed confines of optimisation:
Keyword Stuffing
Excessive utilisation of keywords makes your copy robotic, and eventually reduces the interest of your site visitors and potential customers. Google's smart algorithmic improvements can detect keyword density that goes over the top! If you don't want to earn the ire of the Googlebot, avoid the black hat technique of keyword dilution in your SEO contents.
Sloppy Linking
Low quality linking is also on Google's no-no list. Erroneous reciprocal links, especially those that are far fetched from your business practice, are detected by Google as spammy. If you wish to avoid penalty, then avoid this link to me and I will link to you approach.
Do not go through the mistake of over optimising your web site. For a content-based SEO strategy that works, collaborate with an SEO Singapore Provider now!
At the recently concluded Google & Bing: Help Me Rank Better! session, Google's Matt Cutts, confirmed Google's campaign to discipline those that engage in over optimisation.
The revelation came out in the open when Matt responded to a stimulating query posed by one participant. The question bordered on these pointed thoughts: who wins the ranking wars when everybody is practically doing SEO? With the burgeoning population of optimisers and marketers generating optimised content, is it a bad idea to go against this flow? How can small and medium business entities compete with the reign of optimised-but-robbed-of-good-content websites that are ranked on the first page of Google?
Matt's answer to the query was pretty clear-cut. And his retort divulged Google's plan to impose a penalty for over optimised web sites in the coming months. This critical move to penalise acts of overly SEO, according to him, is part of the efforts to level the playing field between overly optimised sites versus content-based websites.
Matt's response diffused like wildfire. Optimisers, online marketers and entrepreneurs became cautious and worried about their site rankings. Now, everyone is out to validate the meaning of overly SEO.
Here are indicators that you're going beyond the normal and prescribed confines of optimisation:
Keyword Stuffing
Excessive utilisation of keywords makes your copy robotic, and eventually reduces the interest of your site visitors and potential customers. Google's smart algorithmic improvements can detect keyword density that goes over the top! If you don't want to earn the ire of the Googlebot, avoid the black hat technique of keyword dilution in your SEO contents.
Sloppy Linking
Low quality linking is also on Google's no-no list. Erroneous reciprocal links, especially those that are far fetched from your business practice, are detected by Google as spammy. If you wish to avoid penalty, then avoid this link to me and I will link to you approach.
Do not go through the mistake of over optimising your web site. For a content-based SEO strategy that works, collaborate with an SEO Singapore Provider now!
About the Author:
Click for further information on content based SEO or SEO.. This article, Google Hates The Face Of Over Optimisation has free reprint rights.
No comments:
Post a Comment