Monday, December 19, 2011

Increasing Organic Search Traffic Using Your Blog

By Janet Hargraves


An excellent way to build traffic to your website can be through blogging. These are very search engine friendly by design since you update them regularly in most cases, and they can provide a great place to find information, entertainment and even other websites that might be interesting. Here are a couple of the different ways that you might use a blog to enhance your Dallas Internet marketing efforts.

Write Well and Post Regularly

When you write purposefully and post content that is useful, helpful or entertaining to readers, you can get people to bookmark your website, visit often and even share the site to their friends. They may even link back to your blog. Posting often increases your chances of getting noticed by Google, Technorati and other blog sites. Enhancing your search engine marketing in Dallas is easy if you run an excellent blog.

Submit the URL of Your Blog

Similar to any other websites, you can enhance the visibility of your site and increase its likelihood of getting noticed by major search engines if you devote time submitting your site's URL. This method alone will not make your blog appear at the top of the results page right away, but it can help speed up the process of making your website indexed.

Utilize the Blogroll

The blogroll is an often-overlooked tool that can help you get your rank up and bring you traffic from other websites. By adding the sites that you enjoy reading to the blogroll on your blog, those other sites might link back to you. You might even get a few new users of the other site's owners. As almost any article about SEO will tell you, the more links you have coming in, the better it's going to be for your Dallas Internet marketing.

Comments

The comments on each post could be one of the most important parts of your post. Use the comments section to engage your readers in conversation. Let these conversations develop organically, allowing you and your users to share ideas with each other and the world. As your site gets more and more traffic from this, people will leave links, people will link back to the conversations and the search engines will take notice of the traffic you are self-generating. This is another great way to improve your search marketing in Dallas.

Your blog can actually be one of the most powerful tools in your Dallas Internet marketing arsenal. If you do it correctly, keep up with it, and update it often you can use your company blog as the gateway to your site, or to specific products, translating your blog visitors into sales. If you provide information that people will want to read, share and enjoy, they'll keep coming back and telling other people about the blog. This will help you gain influence, and eventually your "suggestions" will be taken with authority, leading to even more sales and conversions for your own website.




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