The overwhelming majority of website owners out there will have realised that Google has not carried out a toobar export for quite some while, and I remember some months back reading an article on Matt Cutt's blog about how Google intended to purposefully decrease the frequency of those updates in a concentrated effort to get webmasters to focus more on creating quality content material, than on chasing high PR hyperlinks to increase their own page rank.
This is very understandable from Google's perspective, they want site owners providing higher quality content material which is able to in turn attract its own link juice, rather than actively pursuing high trust links to "cheat" the system into attributing increased influence to their domain. There was also talk that lowering tool bar export frequency may actually dissuade people from buying links, although I personally fail to notice how that is true. If somebody is seeking to buy links then surely they're going to go on each pages current rank as displayed by Google's tool bar, regardless of how outdated this data really is.
As a provider of SEO Services I can respect just why Google would like to remove the inclination to pursue links on the basis of page rank. The answer is fairly simple, the little green bar is essentially outdated and has little impact on rankings any more. In order to achieve success an SEO marketing campaign needs a lot of high relevance traffic, not a metric that does just about nothing.
From my experience, the one advantage of the PR metric nowadays is that Google tends to spider more pages on higher PR websites, that's it. Now unless you've got a large e-commerce web site you'd be far better off searching for relevant and good quality links in high volume than spending hours getting one pr5 link.
Even when a tool bar update first happens the data used in the export is already four months old, because of this even when a web master buys pr5 links on the date of an update, those links might actually be effectively pr2 links at the time he or she paid $300 each for them. Another great reason not to purchase links at all!
This is very understandable from Google's perspective, they want site owners providing higher quality content material which is able to in turn attract its own link juice, rather than actively pursuing high trust links to "cheat" the system into attributing increased influence to their domain. There was also talk that lowering tool bar export frequency may actually dissuade people from buying links, although I personally fail to notice how that is true. If somebody is seeking to buy links then surely they're going to go on each pages current rank as displayed by Google's tool bar, regardless of how outdated this data really is.
As a provider of SEO Services I can respect just why Google would like to remove the inclination to pursue links on the basis of page rank. The answer is fairly simple, the little green bar is essentially outdated and has little impact on rankings any more. In order to achieve success an SEO marketing campaign needs a lot of high relevance traffic, not a metric that does just about nothing.
From my experience, the one advantage of the PR metric nowadays is that Google tends to spider more pages on higher PR websites, that's it. Now unless you've got a large e-commerce web site you'd be far better off searching for relevant and good quality links in high volume than spending hours getting one pr5 link.
Even when a tool bar update first happens the data used in the export is already four months old, because of this even when a web master buys pr5 links on the date of an update, those links might actually be effectively pr2 links at the time he or she paid $300 each for them. Another great reason not to purchase links at all!
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