Thursday, March 21, 2019

Long Island SEO: The Best Ways To Create Links In 2019

By Arthur Williams


As 2019 gets underway, businesses will want to revise their strategies. This is especially true when it comes to marketing and, more specifically, search engine optimization. To get the most out of your Long Island SEO dollars as possible, you'll want to be proactive about building links. For those that would like to know what this entails, and how it can be expertly done in the new year, here are a few tips that you should consider.

To create links, in 2019, focus on your company's website. Seeing as how you have access to the platform in question, it's easy to create links that benefit you. Of course, you don't want to include them in random spots, which is where content creation comes into play. The publishing of valuable content, to users, is recommended by names such as www.fishbat.com. Keep in mind that SEO content should be developed for users, not search engines.

Another way to create links is by researching opportunities provided by third-party websites. For example, if you have an interest in technology, you may feel compelled to write content for other tech blogs. By doing this, you will be able to get your work seen by more people. It also doesn't hurt that, depending on posting guidelines, you can acquire links from locations outside of your own site. This will add variety to your backlink portfolio, too.

Perhaps the best way to create powerful links is by focusing on certain types of content. To be more specific, evergreen content is what you should invest in. When a news article is written, it only remains valuable for a certain period. However, if a product review is published, it will remain "fresh" for longer. The latter is an example of evergreen content, others being how-to articles, top-ten blog posts, and general list pieces. As you may imagine, the links included in these examples will stay relevant.

With these tips in mind, hopefully you will be able to make 2019 your year for SEO. Anyone that specializes in search engine optimization will tell you to kick off a new strategy as early as possible, mainly due to fact that it takes time to see results. In fact, you may not see said results until several months down the road. For those that are willing to put in the investment, the links that you build will be nothing short of powerful.




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Saturday, March 16, 2019

The Top 3 Rules Of Keyword Density That Lead To Long Island SEO Success

By Arthur Williams


Anyone that works in Long Island SEO will tell you that keywords are paramount. If your content or copy fail to feature terms that you'd like to rank for, regardless of the search engine you have in mind, then you're unlikely to see progress. One of the ways to get seen is by learning about keyword density. For those that are unfamiliar with this term, and would like to know what it entails, the following information may prove insightful.

The definition of keyword density is the number of times a specific keyword is used, be it in a news article, website copy, or anything else that can be used for business purposes. As you may imagine, density varies depending on the type of content that's being produced. For a 100-word blog post that uses a specific keyword 3 times, the density would be 3 percent. A 500-word column where a keyword is used 20 times would have a 4 percent density. For the best results, here are the 3 top rules that you should follow.

When it comes to the rules of keyword density, start by using desired terms as sparingly as possible. Most writers tend to keep the aforementioned density below 3 percent, which makes sense when you consider that content should be developed with humans in mind. The rules of SEO have changed to the point where writing for humans is desired. This means that content should appear natural, such as in regard to keyword usage, which authorities on marketing like fishbat.com can attest.

Next, place your keywords in the right spots for the greatest SEO outcome. Not only should your desired term be seen in the body of your content, but it should have a presence in the title of said content as well. Anyone that's well-versed in SEO will tell you that, since keywords are used sparingly, they should be utilized at the opportune moments. This is another rule of keyword density that business owners should follow.

Finally, don't forget that quality content trumps everything. Even if you have the right keywords in mind, you cannot simply create anything that you want and expect to see results. You have to be mindful of both your brand and the desires of your audience. This will allow you to provide value to them, which means that your content will ultimately perform better. Quality means everything, so don't allow it to be sacrificed in favor of "keyword stuffing" or any other related practice.




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Sunday, March 10, 2019

What Long Island SEO Specialists Can Tell You About Writer's Block

By Paula Hess


Any Long Island SEO specialist will agree that a writer's worst enemy, in most cases, is him or herself. For proof of this, you needn't look any further than writer's block, which can impact anyone, regardless of how confident they are with words and how they're strung together. Even though this can be a frustrating circumstance, it can be overcome. Hopefully the following information will help you tackle this problem if it occurs in the future.

Before anything else, it's important to know what causes writer's block in the first place. One of the potential reasons why this problem arises is anxiety. If you have a school project or work assignment to complete, it can become difficult to write, as you're constantly stressed. Depression, to any degree, can be a cause as well. Issues like these must be solved in their own ways, as they go a long way in affecting one's ability to write.

It'd be easy to describe writer's block as "being unable to write," but companies like fishbat will tell you that it's more complicated than it appears on the surface. The main reason for this is that it affects people in different ways. For one person, writer's block could be the inability to start a new idea. For someone else, it may be a situation where focus is the problem. Whatever the case may be, this issue affects everyone in unique ways.

Now that you're more well-versed on writer's block, you may want to know how to overcome it. If the issue at hand is caused by physical problems, start by reducing fatigue. Adjust your sleep schedule so that you don't go to bed as late. Furthermore, establish a healthier regimen so that you not only eat better, but exercise more consistently. By making these changes to your life, your mind will be clearer, which will make writing an easier task.

Writer's block can also stem from mental difficulties, some of which are easier to overcome than others. Did you know that a change of scenery can be helpful? If you move to a different environment, such as from your office to the outdoors, it can do wonders for your mental state. Furthermore, you can help yourself further by taking part in hobbies, such as gaming or watching movies. These can help inspire you, which will help you write more effectively.




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Tuesday, March 5, 2019

Long Island SEO: The Differences Between Page And Domain Authority

By Arthur Williams


If you're looking to become well-versed in SEO, there are many topics that are worth discussing. For example, how much do you know about the terms "page authority" and "domain authority?" You may have heard them a time or two, but are lost when it comes to pinpointing specific details. The following information will highlight the differences between these terms and, more importantly, ensure that your Long Island SEO strategy is successful.

For those that don't know, page authority, or PA, is a specific score that's assigned to a webpage. What this score does, according to companies like fishbat, is indicate how reputable it is. The higher its PA, the higher it will be posited in search engine results, whether they're provided by Google, Bing, or some other platform entirely. What you should take away from this term, though, is that it's only applied to a single page, not the entire website.

Domain authority, on the other hand, refers to the reputability or strength of an entire domain, hence the name. When a website possesses a high DA, it will become more prevalent in search engine results. There are a few indicators that determine one's DA, with some taking more time to develop than others. For example, if you have two websites that offer the same type of content, the one that's been around longer is more likely to rank, as age plays a pivotal role in determining rankings.

The differences between page authority and domain authority are apparent, but they are similar in the sense that they can be improved in the same ways. These include, but aren't limited to, high-quality content creation, smart web design, and positive social media activity. With these methods, PA and DA improvements will occur. You will also see a considerable boost to your SEO efforts, rendering them more effective.

Now that you have a good understanding of both page and domain authority, you may want to know which one should be seen as a higher priority. While both are essential to your SEO efforts, domain authority remains most important. After all, it encompasses more of your brand and serves as a long-term endeavor that, in theory, will produce better results. Nonetheless, it makes sense to build upon both in the future.




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Sunday, March 3, 2019

Long Island SEO: How To Handle The 3 Biggest Website Criticisms

By Arthur Williams


No matter how proud you may be of your company's website, this doesn't take away from the possibility of improvement. Anyone that works in Long Island SEO will tell you that if a site isn't expertly designed, it will stand a lesser chance of ranking. Ergo, you'll reach fewer people. When it comes to the complaints that the average user would have about a website, here are the 3 most common ones, and now they should be addressed.

"Your site performs slowly." This is one of the most common complaints that a user may have, not only in regard to SEO but the user experience. If a site is performing at a slow pace, there are a few potential reasons for this. According to companies like fishbat, it could be a matter of content. Instead of focusing on images and videos, rely more on text, as the latter is less intensive. There are other possible reasons, but this is a good place to begin.

"I can't find what I'm looking for on the website." When you click on a website, there's usually a purpose in mind, whether it's learning new information, making a purchase, or what have you. Actions like these should be easily performed with minimal navigation. Otherwise, it can make the user experience more difficult than it should be. By keeping this in mind, you will be able to develop a more solid website with minimal technical hiccups.

"My mobile device makes the website difficult to use." If this is the case, responsive web design may be the solution. For those that don't know, this practice allows a website to be easily accessed and used across different devices, including smartphones and tablets. Search engines place more emphasis on responsive websites, so it makes perfect sense for business owners to account for different platforms. The SEO results that they stand to gain will be nothing short of remarkable.

As you can see, there are quite a few criticisms that a user would have regarding a website that they visit. They should expect a smooth experience, whether the goal is to find information, make a purchase, or sign up for a newsletter. Web design plays a pivotal role in the business world, especially as more and more people rely on their smartphones for day-to-day life. Don't overlook these criticisms; they could make all the difference for your site.




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