Common Web Design Missteps In Long Island SEO

By Paula Hess

A website's position on Google, Bing or any other search engine is dependent on various factors. One of the most important, as those in Long Island SEO can attest, is the way in which said website is designed. The more care that's put into this platform, not only from a creative standpoint but a technical one as well, the higher it will show up. Web design isn't always foolproof, though, so here are some things to avoid during the development process.

One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.

A lack of responsiveness should be avoided during the web development process, too. When you perform a search on Google, you will be met with various results, but they tend to share one thing in common: mobile-friendliness. In other words, they display well on various devices, smartphones and tablets included. Seeing as how search engines place more focus on sites that perform well on different devices, this mindset is worth having.

Perhaps the most severe oversight that can be made is a lack of testing before website changes go live. If you've installed new plugins to make your site function better, it would make sense to do some tests to see how said plugins in. Let's say that they either fail to work or result in the site becoming less stable. In this situation, you'd go back to the drawing board to see what can be done differently. Without proper testing, a site's SEO may be at risk.

As you can see, there are many possible mistakes that can be made in web design, which can lead to negative SEO results. You don't want your site to become lost in search engine results, which is why you must treat the development of your site as delicately as possible. Keep the information provided earlier in mind so that you have a better understanding of the steps to take. The more mindful you are, in this regard, the less you'll have to worry about negative SEO.

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The 3 Best Long Island SEO Tips Heading Into 2019

By Arthur Williams

Have you seen great SEO success in 2018? If so, it's safe to assume that you will be looking to either maintain or improve your strategy in 2019. Anyone that specializes in Long Island SEO will tell you that while this might seem like a daunting task, the act of improving one's strategy is deceptively simple. In fact, here are 4 ways that you can succeed, in this respect, so that you can make the new year the most successful one yet.

If your goal is to improve or maintain your SEO efforts in 2019, be mindful of content. Not only must it be routinely created, but it should be crafted with SEO in mind. According to such authorities on the matter as www.fishbat.com, everything from keywords to links must be accounted for. Perhaps the most important factor, though, is value. If your content is low-quality, its ability to help with rankings won't be nearly as effective as it should be.

Next, be mindful of your website and how responsive it is. In the past year or so, search engines have given more focus to websites that are mobile-friendly, which makes sense given the fact that most people go online with their mobile devices. They desire smooth user experiences, which means that search engines will rank sites higher if they can be easily accessed from different devices. Simply put, the connection between web design and SEO couldn't be stronger.

Social media, depending on how it's used, can also be used to improve or maintain SEO efforts in the new year. Keep in mind that while social media signals - these include likes, shares, retweets, etc. - may not directly influence search engine rankings, they can still be useful. As content is routinely shared on such platforms as Facebook, LinkedIn and Instagram, awareness builds. This level of awareness can encourage people to search for company names, which can have an indirect SEO impact.

As 2019 draws closer, it's important for business owners to know where they want to go next. How do they wish to modify their marketing efforts, if at all? Search engine optimization is likely to be a topic of discussion, but don't become discouraged if improved rankings take time to occur. Other businesses will see slow improvements as well, so as long as you stick to a strategy you have faith in, your hard work will eventually pay off.

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3 Pointers That Help Guest Posting And Long Island SEO

By Arthur Williams

When it comes to writing opportunities online, guest posting is among the most common. If you're looking to boost your reputation, and perhaps your Long Island SEO, it would make perfect sense to get involved in this endeavor. However, it's not enough to simply write a good piece and send it out. In fact, here are 3 things that you should know about guest posting so that you have a higher chance of getting your work published.

First, make sure that you read website guidelines before you start writing. After all, sites have different rules when it comes to the work that they accept. These rules cover such variables as word count, links, and the subject matter of the content itself, which means that there is a bit of reading that you'll have to do. If you understand guidelines, it will be that much easier to create high-quality posts that will become accepted.

Next, once you're done writing your piece, proofread it as thoroughly as possible. According to companies such as fishbat, the most common writing mistakes include comma placement and sentence sprawling. Furthermore, these aren't exclusive to newbies, as even experienced writers can fall victim to these. By proofreading your work, such mistakes can be corrected, which will further increase the chances of it being published.

Lastly, once you submit your work, be patient when receiving a response. This is especially true for websites that receive ample engagement each day; they're likely to have many emails to go through, including yours. In fact, you may not hear back from them for a few days. This doesn't mean that you should routinely email them, as this can result in spam. Patience is a valuable commodity in this situation, so exercise it.

For those that have been on the fence about getting involved in guest posting, hopefully these pointers will help make the process easier. It's one of the best ways to bolster your SEO, provided you write high-quality content for reputable websites. The fact that it can boost your digital portfolio doesn't hurt, either. As long as you follow the information detailed here, you will be able to get your work seen by more people.

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Long Island SEO: The Do's And Don'ts That Get Conventions Ranking

By Arthur Williams

To say that conventions are popular would be an understatement. Not only do they bring people with similar interests together, but they can provide value to said individuals through panels, merchandise, and the like. In order for conventions to see great attendance, though, the general public must be aware of them. With this in mind, here are some of the do's and don'ts regarding Long Island SEO that convention planners should be aware of.

One of the do's of SEO, according to companies like fishbat, is content creation. Content, in and of itself, is a form of value that one's target audience will be interested in consuming. Convention planners must be mindful of how it's created, though, as certain topics and language must be implemented. Otherwise, it will fall flat, which can be detrimental to SEO efforts. High-quality content is, by and large, the name of the game.

Another factor to consider, when it comes to SEO, is smart web design. If someone wishes to learn about your convention, chances are that they will go online and click on your website. Not only should it provide accurate information, but it must be presented in a clean fashion. Responsive web design is equally important, as users will access the Internet through a number of devices. Web design and SEO work in tandem, meaning that the former shouldn't be overlooked.

Now let's discuss a few things to avoid when it comes to SEO, including a lack of keyword research. This is one of the most important preliminary processes that must be followed before an SEO strategy kicks in, so overlooking it would be nothing short of misguided. Keyword research allows you to better understand your audience, how your content should be created, and what have you. Follow this step, as it will make all the difference for your convention's success.

It's also possible to lose track of SEO news, which seems to change at a rapid pace. If your goal is to not only rank but maintain your progress, it's essential that you keep up with the news in question. This will help you determine where your strategy should go next. It will also help you make the proper adjustments so that you can keep up with algorithmic changes. SEO can be mystifying at times, but it's not impossible to be successful at it.

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The Pillars Of A Long Island SEO Audit

By Arthur Williams

Are you looking to rank on Google, Bing and a host of other search engines? Perhaps your search engine optimization needs some work, which is where a specialist can come into play. They're likely to carry out what's known as a Long Island SEO audit, a process that determines how SEO-friendly a website is in numerous regards. For a deeper understanding of the process at hand, the following information may come in handy.

When an SEO audit is performed by a reputable authority like www.fishbat.com, the mobile-friendliness of a website will be one of the first aspects examined. In the mobile age we live in, where practically everyone has access to smartphones, more and more people are accessing the Internet with their devices. As a result, it's expected that websites become responsive so that they accommodate said devices. If this feature is lacking, it will be noted in the audit.

Next, an SEO audit will make note of backlinks. If you're a business owner that's online, one of your SEO goals should be to gain as many relevant links as possible. What's even more important is ensuring that said links come from multiple high-domain platforms. Otherwise, ranking will become more difficult, if not possible. Links remain a prominent factor in SEO, so it goes without saying that dismissing their importance would be an oversight.

SEO audits are run to assess bugs that company websites may be riddled with, too. One of the ways to determine if said bugs exist is by seeing how long it takes to move from one internal page to the next. Does it take more than three seconds or so to do? This is just one example, but it could be evidence of a deeper, technical problem. If the aforementioned audit is carried out, it will be able to pinpoint these errors, which will make fixing them easier.

Lastly, an SEO audit can be used to develop a call to action. For those that don't know, a CTA is a series of actionable steps that must be taken to complete an action or correct a problem. In this case, it will help remedy any SEO shortcomings that the audit in question noted. Even though addressing a website's problems goes a long way, remedying them so that a better user experience is had goes even further.

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